Our approach is built on four guiding principles:

Partnership with Purpose
We collaborate with creators - and, where appropriate, even infringers - to forge innovative solutions and unlock mutual value.

Innovation with Integrity
We champion bold thinking grounded in rigour and integrity, drawing on the substantial resources at our disposal to achieve optimum results.

Authority with Approachability
We lead with credibility and confidence, while remaining open, constructive, and solution-oriented.

Protection with Power
We enforce rights with conviction, ensuring our assets and those of our partners, are respected and secure.